Dwell Studios Designs for Target

I was so excited to read on Apartment Therapy that Dwell Studios had designed a line of affordable home decor products for Target. I mentioned a while back how much I loved Dwell bedding but it was so out of my price range. Apartment Therapy’s blog is showing the six upcoming designs for Target with their new prices.

Comforter Sets: Twin ($80), Full/Queen ($90), King ($100)
Duvet Sets: Twin ($70), Full/Queen ($80), King ($90)
Sheets: Twin ($30), Full ($40), Queen ($50), King ($60), California King ($60). Reversible Pillows at $20 a piece.

These prices beat those of Dwell’s regular lines. For example, the bedding below is the gorgeous print with a hefty price tag of $264 for just the duvet set.

But look how similar the Target Baroque bedding is … at a much better price.

There does not appear to be a date when all this fab stuff is appearing in Target, just sometime this month. Target is only advertising the Dwell Baby Collection at the moment, which is lovely but really not interesting to an single gal. Can’t you just tell us so I don’t have to keep going back to your site everyday?

Now for the icing! They apparently are going to have kitchen accessories as well… like these cute place-mats at $4 a piece.

Here is the sneek peak at some of the other kitchen items they are going to carry. I am going to have to start saving money to get a few things because I have a feeling I am going to fall in love.

Some of the commenters on Apartment Therapy’s blog have mentioned that the quality of their designer lines has been lacking and that the pricing is merely a reflection of that. I would be disappointed if the stuff was 100 thread count and chintzy looking. We will see.